If you’re a PR
practitioner introducing a new product or a different type of service,
promoting an important cause or hosting some type of special event, sure
enough, your client, your bosses – even your CEO – will say it all the
time: “I want to see this on the Today Show!” Here’s your chance to find
out how to do it. Or not do it, as PRSA Cleveland hosts “A conversation with Adam Miller – longtime producer of the Today Show.”
As incoming Content
Director at NBC WKYC Channel 3, Mr. Miller will share his 10-years Today
Show production experience on various PR “Do’s and Don’ts” when it
comes to segment pitches for national broadcast coverage, and relate
some memorable (and perhaps horror?) stories from behind the scenes at
one of the television industry’s well-known news programs.