"Content Marketing: What Journalists Should Know.
What PR & Marketing Pros Must Know."
The traditional model of
media relations is fast fading, and content marketing is redefining the
relationship between mainstream media and PR and marketing pros. That's
good news for your brand's exposure and for traditional news
organizations needing a revenue boost. But it's also moved the
journalist-marketer relationship into a gray area still being defined.
Our panel of marketing experts and journalists will discuss how content
marketing can be a boon for both sides of that relationship.
March 15th, Music Box Supper Club, 1148 Main Ave.,
Cleveland 44113
$30 Press Club members, $35 Non-members, $25 Full time students
Registration begins at 11:30 AM, lunch 12:00 Noon with program to follow, adjourn 1:30 PM
Cancellations and refund requests must be received in writing by (12 noon).
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Janet Cho
Business Reporter
The Plain Dealer
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Joe Pulizzi
Founder and CEO
The Content Marketing Institute
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Amy Ann Stoessel
Managing Editor,
Custom and Special Projects
Crain's Cleveland Business
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Moderator: Thom Fladung
Vice President
Hennes Communications
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Thanks to our 2016 coporate sponsor
