| September15, 2010 | |
| B2B Social Media Marketing | |
| Start Time: | 11:30 a.m. Registration, Noon Luncheon & Program, 1:30 p.m. Adjourn |
| Description: | PRSA presents this year’s Business & the Media program, September 15th
in cooperation with The Press Club of Cleveland and IABC Cleveland B2B Social Media Marketing - Really!
Conventional wisdom says that social media isn’t appropriate for B2B marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners, and suppliers. And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B2B social media marketing isn’t just about blogs any more. Learn what the innovators are doing. |
| Cost Information: | PRSA, Press Club and IABC members $35, Non-members $45 |
| Registration Information: | http://www.businessmedia2010.eventbrite.com |
| Location: | Windows on the River |