September15, 2010
B2B Social Media Marketing
Start Time: 11:30 a.m. Registration, Noon Luncheon & Program, 1:30 p.m. Adjourn
Description:
PRSA presents this year’s Business & the Media program, September 15th
in cooperation with The Press Club of Cleveland and IABC Cleveland
 
B2B Social Media Marketing - Really!

Conventional wisdom says that social media isn’t appropriate for B2B marketing.  Conventional wisdom is wrong. Across the corporate landscape, businesses ranging  from banks to high-tech firms to plumbing supplies are successfully applying  social media tools to connect with customers, channel partners, and suppliers.  And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B2B
social media marketing isn’t just about blogs any more.  Learn what the innovators are doing.
 
Cost Information: PRSA, Press Club and IABC members $35, Non-members $45
Registration Information: http://www.businessmedia2010.eventbrite.com
Location: Windows on the River


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